Sunday, August 17, 2008

Food for thought

"POLITICAL BRANDING-Perception or Reality"
(By Vincent Lee, STAR Bizweek 16/08/08)
The original article here.

Here it is in a nutshell
  1. The opposition is still behaving like an opposition and the Government is as removed from reality as it was before the so-called “shock to the system”.
  2. Complacency is a recurrent & often fatal condition in politics.
  3. Govt should concentrate on ''bread not circuses'' (scandals & rumours) i.e. keep the people's bellies filled.
  4. Perceptions become reality as the old guard failed to listen. The last election was not decided by what was badly done, nor not done by the Government, but by what was perceived to be done and not done.
  5. Anwar looks good as he played his branding game perfectly.
  6. Anwar positioned himself as the CHANGE agent right from the start.
  7. Anwar is the brand of hope and an exciting friend. Any mistake he makes will be quickly forgotten or forgiven.
  8. Barisan is a mother brand & the nation is really driven by UMNO.
  9. For 50 years UMNO has not changed its brand fight.
  10. The same brand promise has somewhat relegated that need to no.4 or 5 in order of importance.
  11. The top 3 drivers of political change: TRANSPARENCY, CORRUPTION & ECONOMY.
  12. Pak Lah should be reformist as promised.
  13. Opposition position Pak Lah's brand as soft, slow & sleepy.
  14. Pak Lah outperforms Mahathir in areas of judiciary, GLCs & civil service
What do you think?

1 comment:

Fed Up said...

UMNO itself does not need re-branding, only the players!